Best Shopify Apps For Wishlist

Shopify doesn't ship a built-in wishlist feature — if you want that heart icon on your product pages, you need an app for it. And it's worth the five minutes it takes to install one: letting shoppers save items "for later" is one of the cheapest ways to recover interest that would otherwise walk out the door.

Below is a practical rundown of the top wishlist apps on the Shopify App Store in 2026, what each one is actually good at, and how to pick between them.

Why bother with a wishlist app?#

A wishlist button gives browsers a low-commitment way to say "I like this" without adding it to their cart. That matters for three reasons:

• It captures intent before it's lost. Most visitors aren't ready to buy on their first visit. A saved item gives you a reason to bring them back.
• It fuels remarketing. Once you know what a customer wants, you can send restock alerts, price-drop emails, or targeted ads — all of which convert far better than generic promos.
• It signals demand. Products piling up on wishlists but sitting out of stock are a strong hint about what to reorder.

1. Wishlist Plus ‑ My Wishlists#

Not to be confused with Swym's "Wishlist Plus" below (a separate, longer-established app) — this is a newer entrant by Fade Commerce, launched in May 2026. It's fully free and has quickly picked up a perfect 5.0-star rating across its first reviews, with merchants specifically calling out easy setup and responsive support.

Strengths:

• Completely free — no paid tiers
• One-click wishlist button on product, collection, and home pages, no coding needed
• Guest wishlists — shoppers can save favorites without creating an account
• Shareable wishlist links for gifting or word-of-mouth
• Merchant dashboard with saved-product analytics, purchase-intent signals, and conversion tracking
• Custom branding, layouts, and icons to match your theme
• Available in 25+ languages, including Arabic, Chinese, Japanese, Korean, and Hindi

Worth knowing: it's still young, so it doesn't yet have the track record or third-party marketing integrations (Klaviyo, GA4, POS, etc.) that more established apps on this list offer — but for a no-cost wishlist with genuinely solid core features and multi-language support, it's a strong first pick.

2. Swym Wishlist Plus#

Swym is one of the most established names in this category, used by both small shops and larger brands. It covers the essentials well: shoppers can save items whether they're logged in or browsing as guests, organize them into multiple lists, and share them by email, SMS, or social media.

Strengths:

• Automated alerts for restocks, low stock, and price drops
• Solid integrations with Klaviyo and other email/SMS platforms
• Shopify POS support, so in-store staff can see a customer's wishlist
• Sets up quickly on most themes

Best suited to stores that want a dependable, well-documented app rather than the cheapest option on the shelf.

3. Growave: Loyalty & Wishlist#

Growave isn't just a wishlist app — it bundles wishlists with loyalty points, reviews, and referrals into one dashboard. If you're planning to build out a broader retention strategy rather than bolt on single-purpose apps, this consolidates a few of them.

Strengths:

• One platform for wishlist, loyalty, and reviews reduces app bloat
• Built for Shopify Plus, with checkout and customer-account extensions
• Deep integrations (Klaviyo, Gorgias, TikTok, Attentive)

The trade-off is price — it's positioned as a growth platform, not a $5 add-on, so it makes more sense once you're past the early-stage store phase.

4. Wishlist Hero#

A lightweight, budget-friendly option that focuses on doing the core job well. Setup is largely automated for popular themes, and the free tier is generous enough for many small stores to never need to upgrade.

Strengths:

• Works across product pages, collections, and quick-view popups
• Multi-currency and multi-language support
• Tracks with GA4, Meta Pixel, and TikTok Pixel out of the box

5. Wishlist ‑ Wishify#

Wishify's standout feature is letting customers move an item straight from their wishlist into the cart — removing a step that other apps leave to the shopper. It also supports guest wishlists, so first-time visitors don't need an account just to save something.

Strengths:

• One-click add-to-cart from the wishlist page
• Sharing via email, WhatsApp, Facebook, and X (Twitter)
• Automated reminder emails to recover stalled interest

6. Swish (formerly Wishlist King)#

Swish targets stores that want a wishlist experience that looks and feels custom-built rather than "app-installed." It comes with free setup and design help, which is unusual at this price point.

Strengths:

• Deep analytics on shopper behavior and wishlist curation
• Free setup/customization included on all plans
• Klaviyo, GA4, and Meta integrations for marketing follow-up

No free plan, so it's better suited to stores that already have wishlist traffic to justify the cost.